Art of the CMA 2nd Edition FAQs

What is the The Art of the CMA, 2nd Edition?

The updated and expanded second edition of real estate’s “most actionable” book, The Art of the CMA is now available, delivering a modern roadmap for real estate professionals navigating an increasingly data-driven and AI-powered industry.

Today’s consumers have access to a dizzying amount of online real estate information. Automated valuations, AI-generated insights, 3-D virtual walkthroughs and more. Accordingly, the role of the real estate agent is rapidly evolving. The new edition of The Art of the CMA explores how agents can stand out by using technology to enhance their own skills and experience. 

What original research is in The Art of the CMA, 2nd Edition?

A highlight of the 2nd edition is the 2026 Survey of Best Practices, produced by Giant Steps Advisors & Lone Wolf Technologies. This survey of 2,165 U.S. real estate professionals focuses on best practices for using CMAs and other technologies to create accurate valuations and winning listing presentations. In 2026, 89% of agents surveyed believed CMAs will be more relevant in the future, a 22% jump from the 2020 survey. The survey also highlighted 83% of real estate agents are open to AI-assisted CMA tools. 

What is new in The Art of the CMA, 2nd Edition?

Version 2 expands the book’s scope with modern valuation strategies, deeper insights into AI and automation, and practical techniques for helping agents differentiate themselves and sell more homes in highly competitive markets.

The expanded second edition includes:

  • Original research to inform your CMAs and listing presentations

  • New insights on AI, AVMs, and automated valuation trends

  • Expanded discussion of Zillow, iBuyers, and consumer expectations

  • A powerful 3-step framework to win more listings 

  • Best practices to create AI-enabled CMAs and listing presentations

  • Modern scripts, objection handling and real estate storytelling

  • New commentary on transparency, compensation, and consumer trust

Who is The Art of the CMA for?

  • Residential real estate agents

  • Brokers and team leaders

  • Real estate coaches and trainers

  • New agents entering the industry

  • Experienced listing agents seeking differentiation

  • Real estate professionals adapting to AI-driven consumer behavior

Where can I order The Art of the CMA, 2nd Edition?

The second edition of The Art of the CMA is available now in paperback, and digital formats.

Learn more and grab your copy today at: The Art of the CMA Official Website

Is there a free preview chapter for The Art of the CMA, 2nd Edition? 

 

Download your free chapter preview

Yes, a free preview chapter of The Art of the CMA is available. Check out Chapter 2, Anatomy of a CMA! 

Nearly 90% of agents say the CMA is more relevant now than in 2020, according to our research. Why?

Whether you are new to the real estate game or a grand master, you can learn how to tell a great listing story and win more business by creating a great CMA every time, with visual impact, quality data, and accurate pricing.